June 13, 2007
Jimmy Fund Scooper Bowl® celebrates 25th birthday with record-setting year
Ice cream fans raise more than $250,000 to help Dana-Farber in the fight against cancer
The Jimmy Fund Scooper Bowl®, the nation's largest all-you-can-eat ice cream festival, served more than 40,000 ice cream lovers on June 5-7, on Boston City Hall Plaza and raised a record-setting $253,734. In its 25-year history, the Jimmy Fund Scooper Bowl has brought in more than $2 million to help lick cancer at Dana-Farber Cancer Institute in Boston. This year’s event was presented by Idearc Media, the official publisher of the Greater Boston Verizon® Yellow Pages and home to Superpages.com®.
The Scooper Bowl featured more than 40 flavors of ice cream, frozen yogurt and sorbet. Baskin-Robbins, Ben & Jerry's, Breyers, Brigham's, Cold Stone Creamery, Èlan Frozen Yogurt, Edy's Grand Ice Cream, Garelick Farms, Gifford’s, Häagen-Dazs and HP Hood donated their products, dishing out more than 800 gallons each. Many of the vendors had to bring in more of their frozen confections on the last day of the festival to feed the larger than expected crowd. In addition, Idearc Media provided cake to go with the ice cream. They presented a twelve feet tall by sixteen feet wide cake, with a frosted replica of the Greater Boston Verizon Yellow Pages cover.
The 25th Jimmy Fund Scooper Bowl also served up live music from American Idol contestants Ayla Brown and Nick Pedro and other local artists. Other entertainment included a celebrity dunk tank, guest scoopers, including the Red Sox wives, Patriots cheerleaders, and New England Revolution players, and games from Boston’s other professional sports teams.
The Jimmy Fund supports cancer research and care at Dana-Farber Cancer Institute. Since its founding in 1947, Dana-Farber has been committed to providing cancer patients with the best treatment available today while developing tomorrow's cures through cutting-edge research.
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About Idearc Inc.
Idearc Inc. (NYSE:IAR) connects buyers and sellers with its multi-platform of advertising solutions including Verizon® Yellow Pages, Verizon® White Pages, smaller-sized portable Verizon® Yellow Pages Companion Directories, Superpages.com®, Superpages MobileSM, Solutions At Hand™ magazine, Solutions at Home™ magazine, and Solutions on the Move™ and Solutions Direct™ direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia. Superpages.com, the expert in local search with more than 2.8 billion network searches and 18 million business listings in the United States in 2006, offers advertisers a variety of online advertising solutions. Superpages Mobile provides local search functionality for wireless subscribers. For more information, visit www.idearc.com.
Contact
Elizabeth Chernack
Jimmy Fund
(617) 632-4687
