July 9, 2007
A Chance for Kids™ creates winners to fight cancer, July 31– September 5
Modell's, Burger King and Blockbuster team up to help raise money for pediatric cancer research and care
Since 2000, A Chance for Kids and Burger King have raised money to fund cancer research and care. Modell's joined the effort in 2005 adding to the program's success and with the addition of Blockbuster last year the campaign raised over $1 million for the Jimmy Fund.
A Chance for Kids supports the many young cancer patients throughout the region who are being treated at Dana-Farber's Jimmy Fund Clinic. These children represent pediatric cancer patients from around the world who will be helped by the lifesaving research conducted there. The support of the more than 700 participating locations and their consumers is essential for continued success in the fight against childhood cancers.
"We are looking forward to another successful A Chance for Kids campaign," says Mike Andrews, chairman of the Jimmy Fund. "It is because of the compassion and support of companies like Modell's, Burger King, Blockbuster, and the participating stores and consumers that we are able to move forward with such momentum in our quest to understand, treat, and cure the disease."
In return for their contributions, costumers will receive a scratch card guaranteed to be a winner. Prizes include Burger King french fries, the flame broiled Whopper and other popular menu items, free Blockbuster movie rentals, and shopping passes to participating Modell's Sporting Good Stores. For more information about the Jimmy Fund, or the A Chance for Kids program, including Official Rules and alternate method of entry, visit a participating Modell's Sporting Goods Store, Burger King Restaurant, Blockbuster location, or the Jimmy Fund website at www.jimmyfund.org, or call the Jimmy Fund at (800) 52-JIMMY.
About Modell's Sporting Goods®
Modell's Sporting Goods® consistently meets the growing consumer demand for selection, value and quality sporting goods, apparel and athletic footwear for the entire family. Founded in 1889, Modell's is America's largest and oldest family-owned and operated sporting goods and apparel retailer with over 135 stores in New York, New Jersey, Pennsylvania, Maryland, Connecticut, Delaware, Virginia, New Hampshire, Massachusetts, Rhode Island and Washington D.C. To find a Modell's Sporting Goods nearest you, please call 1-800-ASK MODELL'S or visit the Modell's website at www.modells.com.
About Burger King Corporation
We take pride in serving our guests the best burgers and a variety of other great-tasting, healthy foods cooked over an open fire. That's what we're all about.
The Burger King® system operates more than 11,220 restaurants in all 50 states and in 60 countries and territories around the world. Ninety-one percent of Burger King restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades.
Burger King Holdings, Inc., the parent company, is private and independently owned by an equity sponsor group comprised of Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending June 30, 2003, Burger King Corporation had system-wide sales of $11.1 billion.
To learn more about Burger King, please visit the company's website at www.burgerking.com.
About Blockbuster
Blockbuster Inc. is a leading global provider of in-home movie and game entertainment, with more than 8,000 stores throughout the Americas, Europe, Asia and Australia. The Company may be accessed worldwide at www.blockbuster.com.
About the Jimmy Fund
The Jimmy Fund supports the fight against cancer at Boston's Dana-Farber Cancer Institute, helping to raise the chances of survival for children and adults with cancer around the world. Since 1948, the generosity of millions of people has helped the Jimmy Fund save countless lives by furthering cancer research and care. Unrestricted support from the Jimmy Fund is an integral part of Mission Possible: The Dana-Farber Campaign to Conquer Cancer, a $1 billion capital campaign to accelerate cancer research, speed development of life-saving therapies, and expand the Institute's signature patient- and family-centered care.
Contact:
Abby Tomlinson
(617) 632-5379
Elizabeth Chernack
(617) 632-4687
